Posts tagged voice
Going Deeper: Branding Yourself & Discovering Your Voice

In advertising there are above the line (ATL) and below the line (BTL) communications that are used to distribute a brand’s voice.  Above the Line is everything the consumer sees (public facing), and Below The Line are internal communications that inform employee product knowledge, engagement, and the organization’s understanding of shared purpose. One thing I’ve learned over the last five years it’s that a company sort of works like a person.  There’s what people outside the company see, and there’s how the company functions on the inside.

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