Posts tagged self-love
Get Over Your Self

‘Who I am’ is just a story I’ve been struggling to maintain since realizing my reflection didn’t match the expectations of my surname, ethnicity or sexual orientation. I am a walking case of bewilderment to many whom, even though I'm grown and know better, I always feel like I'm on the hook to explain myself to. When we’re kids, we learn to build up ideas about ourselves in comparison to others. As adults, we continue to do this by holding on and repeating scripts based on early experiences that get translated into our ‘personal brand’.

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Going Deeper: Branding Yourself & Discovering Your Voice

In advertising there are above the line (ATL) and below the line (BTL) communications that are used to distribute a brand’s voice.  Above the Line is everything the consumer sees (public facing), and Below The Line are internal communications that inform employee product knowledge, engagement, and the organization’s understanding of shared purpose. One thing I’ve learned over the last five years it’s that a company sort of works like a person.  There’s what people outside the company see, and there’s how the company functions on the inside.

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