Posts tagged self-esteem
Going Deeper: Branding Yourself & Discovering Your Voice

In advertising there are above the line (ATL) and below the line (BTL) communications that are used to distribute a brand’s voice.  Above the Line is everything the consumer sees (public facing), and Below The Line are internal communications that inform employee product knowledge, engagement, and the organization’s understanding of shared purpose. One thing I’ve learned over the last five years it’s that a company sort of works like a person.  There’s what people outside the company see, and there’s how the company functions on the inside.

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The Principles of Life Design: Creating Conditions to Thrive

Recently, I've been binge-watching Netflix's new series, Abstract and pseudo-religiously listening to NPR's How I Built This. This has been a great exercise in growing my confidence, and blind faith in follow-through. Each episode of either show focuses on an industry leader in design and/or enterprise, walks you through their creative process, and recounts the trials they faced time and time again as novices, eventually landing them at the top of the heap becoming household names. Often the leaders we look up to start off as no different than you and I - but something happened.  They decided to keep going, as if it was the only way, and as if they already were great, and often in spite of their feelings of incompetence.  

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